"As the city gears up for another Dubai World Cup, BurJuman is hosting a 10-day millinery exhibition, the biggest of its kind in the region, prior to the world’s richest horserace.
A stunning collection of exquisite couture hats, headpieces and accessories will be on display at the mall, from 20-30 March 2007, giving race-goers the opportunity to find the perfect accessory to match their race day outfit.
Six milliners and a world-class accessories designer will be exhibiting at BurJuman during mall working hours, offering fashion headwear advice, displaying their latest collections for sale and also creating custom-made headpieces, fascinators and other headwear accessories for race-goers using a variety of materials.
Serena Lindeman, Marilena Romeo, Louise MacDonald, Sabine Pedder, Julie Mitcheson, and Karen Hamilton are all scheduled to showcase their fabulous headwear along with Louise Harrison, a famous accessories designer, and her exquisite scarves.
“These milliners are famous in the world of fashion for their chic, stylish and trendy designs and for their high quality work and we are delighted to be playing host to them prior to the Dubai World Cup. These women can create a unique and fashionable look to suit every taste, making sure that those who visit BurJuman’s Millinery Exhibition are guaranteed to step out in style on race day,” said Sabina Khandwani, head of PR and marketing, BurJuman.
Renowned Australian milliner Serena Lindeman, who specializes in making fine millinery suitable for race wear, weddings and other formal occasions, is a key participant in this year’s exhibition. Serena, the recipient of the Myer ‘Fashions on the Field 2006’ Millinery Award at the Melbourne Cup last year, uses the finest materials available to design a wide range of head wear that suit a variety of tastes, making her a firm favourite with a number of celebrity race-goers.
A milliner for 17 years, Louise McDonald began her career in England, making hats for film and television productions. Working in one of London’s best costume houses she has produced headwear for world-famous actors including Minnie Driver, Tom Cruise, Jerry Hall, William Hurt, Helena Bonham Carter and Vanessa Redgrave to name a few.
Karen Hamilton specializes in headwear for ladies for both the Melbourne Racing Carnival and the Dubai World Cup. From her workshop in Jumeirah, she has also recently teamed up with a locally-based UK fashion designer and produces bridal headpieces for numerous society weddings in Dubai.
British designer Louise Harrison, who’s stockists include Harrods, Liberty, Fenwick of Bond Street and various other exclusive retailers throughout the United Kingdom, will also be displaying her ‘Couture Collection’ of luxury hand-made scarves at the mall during this time.
Using silk, chiffon and velour in a wide range of colours, textures and fabrics, Harrison employs a unique blend of techniques such as embroidery, beading and appliqué to create unique one-of-a-kind pieces for stylish women of all ages to wear on special occasions such as the Dubai World Cup.
Fondly described as the “Mad Hatter” of Australia, Marilena Romeo has experienced an unprecedented level of success since her inauguration into the hat world, bagging a top prize at the Milliner Design Awards in 1992 after only one year of production. Leaving a successful career in Public Relations behind, Romeo has since pursued her true vocation and now utilises the traditional skills of hat design to create a glamorous and theatrically-inspired range. Her specialties include racewear, evening and bridal ware.
“The Dubai World Cup is undoubtedly the most glamorous event on the city’s sports and social calendar and BurJuman is committed to adding further sparkle to this occasion by providing shoppers with a one-of-a-kind opportunity to enhance their World Cup outfit in the run up to race day,” added Khandwani.
BurJuman is also sponsoring Fillies and Fashion on March 8 2007. One of the main fashion events of the Dubai World Cup, the mall will use this occasion as a platform to showcase the latest collections from world-renowned designers to a captivated and fashionable audience.
On March 31, the 2007 BurJuman Style Stakes will give race-goers a chance to compete and win fabulous prizes, in a number of categories including Best Dressed Lady, Runner Up and Best Dressed Couple and the Milliner's Award for the Best Hat.
The exhibition, taking place from 20th March – 30th March 2007, will be located at the mall observatory in BurJuman and is open daily from 10 am to 10 pm.
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