"The EK by New Era brand will feature Gatsby, Newsboy and Military styles that honor New Era's founder, Ehrhardt Koch, and the company's roots in fashion caps during its founding years.
'We created the New Era Women's line because we believe women deserve caps that are fit and styled just for them,' said Gina Valenti, lead designer for the New Era Women's Division. 'And in a society of mass production headwear, collections like our new Women's EK line give women the opportunity to be unique and express themselves. We all know that trends come and go, so creating updated versions of timeless pieces that we see on the runways each year is key to keeping our brand fresh.'
New Era produces more than 30 million caps per year and is the exclusive provider of on-field caps for Major League Baseball as well as other professional, amateur and collegiate sports teams and leagues."
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